Our Investment Philosophy Is Built on Three Overarching Principles.


We Are Disciplined

We do not seek to predict the markets. We assess a company’s or asset's intrinsic value compared to the market price and invest accordingly. We invest side-by-side with our clients.

We Are Patient

We believe a long-term view is essential to successful investing. Our approach allows us to base our decisions on a business’ expected value multiple years in the future rather than volatile next-quarter expectations.

We Offer Perspective

By focusing on intrinsic value, our goal is to generate substantial gains while minimizing downside risk. We’ve reduced the process of buying and selling securities to a discipline rather than an art.

Why Invest

Our consistent and demonstrated process goes beyond Growth and Value. While we strive to maximize return, we believe that the primary and overriding investment criterion should be safety of principal with a focus on minimizing permanent loss of capital. Our long-tenured and tight-knit team invests with an ‘owner mindset’ to filter out the noise of day-to-day markets and seeks value through long-term performance. The Kovitz Core Equity ETF offers exposure to Kovitz’ flagship Core Equity strategy in a tax efficient vehicle for the Individual investor.

For more information call 1-877-714-2327.

You should carefully consider the investment objectives, potential risks, management fees, and charges and expenses of the Fund before investing. The Fund's prospectus contains this and other information about the Fund, and should be read carefully before investing. You may obtain a current copy of the Fund's prospectus by calling 1-877-714-2327. Past performance is no guarantee of future results. The investment return and principal value of an investment in the Fund will fluctuate so that an investor’s shares, when redeemed, may be worth more or less than their original cost.

Risk Considerations: ETF’s are subject to specific risks, depending on the nature of the underlying strategy of the fund. These risks could include liquidity risk, sector risk, as well as risks associated with fixed income securities, real estate investments, and commodities, to name a few. While the shares of ETFs are tradeable on secondary markets, they may not readily trade in all market conditions and may trade at significant discounts in periods of market stress.  ETFs trade like stocks, are subject to investment risk, fluctuate in market value and may trade at prices above or below the ETF's net asset value.  Brokerage commissions and ETF expenses will reduce returns.  There is no guarantee that the Fund will achieve its objective.

The Fund may invest in the stocks of small and medium capitalization companies, which may subject the Fund to additional risks. The earnings and prospects of these companies may be more volatile than larger companies. Small and medium capitalization companies may have limited product lines and markets and may experience higher failure rates than do larger companies. Value investing involves the risk that an investment made in undervalued securities may not appreciate in value as anticipated or remain undervalued for long periods of time.

This website is a general communication being provided for informational purposes only and not designed to be a recommendation of this specific security or strategy. Kovitz, its affiliates or representatives, are not suggesting that the recipient of this information or any other person take a specific course of action or any action at all. Communications such as this are not impartial and are provided in connection with the advertising and marketing of products and services. Prior to making any investment or financial decisions, an investor should seek individualized advice from personal financial, legal, tax and other professionals that take into account all of the particular facts and circumstances of an investor's own situation. Investors should carefully consider the investment objectives and risks as well as charges and expenses of a ETF before investing. No part of this material may be reproduced in any form, or referred to in any other publication, without express written permission.

1. Inception date is for the Green Owl Intrinsic Value Fund (Ticker: GOWLX). As of December 9, 2022 GOWLX converted to the Kovitz Core Equity ETF (Ticker: EQTY). All performance history of GOWLX converted to EQTY and is now attributable to EQTY moving forward.

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